Lead-to-Cash

The front-office journey into Order-to-Cash. Winning a deal is not only a CRM stage change: it starts commercial documents and, for services, often a contract.

Apps involved: CRM · Sales · Finance · Inventory for goods · Contract Management

Business Pack — Lead-to-Cash pipeline
Business Pack — Lead-to-Cash pipeline
CRM — Deal pipeline kanban with stage probabilities
CRM — Deal pipeline kanban with stage probabilities

Capture and qualify — CRM

Leads arrive from forms, import, or marketing. Score and stage: new → contacted → qualified / disqualified. Convert to a contact + deal.

Work the deal — CRM

Pipeline stages with probability. When the deal is won, XBuddy continues the chain (quote/order and contract) — the win is not a dead-end status.

Quote and order — Sales

Same documents as Order-to-Cash. Goods go through delivery; services can skip the warehouse.

Invoice and cash — Finance

Fulfilment and billing follow ERP rules, including revenue timing.

Service-heavy wins may continue into Service Management instead of (or in addition to) a warehouse delivery.

Cross-app hand-offs

FromToWhen
Lead convertedContact + dealQualification
Deal wonQuote / SO / contractClose
Quote acceptedSales orderCustomer agree
SO confirmedDelivery or invoiceERP variant